Adaptive Planning has rebranded to Adaptive Insights. The official press release can be found here.

The new brand removes any previous confusion when discussing Adaptive Planning the company and Adaptive Planning the module. It’s also more appropriate given the full CPM product suite now offered by Adaptive Insights.

The relationship between the brand, the suite and the products is illustrated in the image below.

The website address has changed to but the old address will forward you for the next few months. The application will be rebranded in the new February 2014 release. Everything else stays the same.

As always, please contact GK Horizons if you have any questions.